Business Case Creation is a step often overlooked.  Akin to a business plan before launching a business, a business case is crucial to obtain the necessary buy-in to ensure an effective SAM program.  This is a document where you set your goals and expectations that you can look back on to refresh your inspiration and keep track of your successes.  Most importantly, it is where you can provide evidence of the Return on Investment your organisation can see, and not just financial.  Our advice is to remain practical here, take only the most cemented statistics to estimate your gains and even then, be sceptical.  It is always better to under-promise and over-deliver than the other way around!

We have two variations of products here that might interest you.  One is a basic template for you to adapt and make your own. Another is more of a 'handholding' exercise for those searching to understand better your environment needed to produce an accurate, comprehensive Business Case.